Reaching Our Goal

John Pantalone

September 18, 2019

I see it’s been a year since I’ve blogged so I thought I’d start by celebrating. Yesterday we reached one of our sales goals – $1,000 at a market. This is huge and we couldn’t have done it without our loyal customers. Over half of that came from pre-orders from people who have made Amber Oaks a staple in their freezer and on their tables. Farmers Market sales are a precarious thing – there are social impacts (is the pool open, what’s going on with the kids school, etc) weather impacts (hot, raining) seasonal impacts (are the produce vendors at the market, grilling weather), and a host of other influencers. I had no idea sales would be so variable – you never know what to expect. So our regular customers are a Godsend and keep us motivated to slug it out through the 100+ degree days and the long dry spells that are just part of life in Texas. I don’t know if we’ll see another thousand dollar day, but I’ve learned to celebrate the wins when they come. Farming is HARD WORK and fraught with perils (had a calf die just yesterday) so we need to lift our heads up and give thanks for the success (and failures) we experience.

Thank you all, and many blessings.

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